Niagara Falls City Market

When I stepped in to support Niagara Falls City Market, my goal was to bring clarity, consistency, and personality to a long-standing community space. I developed a cohesive brand identity that captures the heart of the market, specifically its freshness, local pride, and community spirit—anchored by taglines like “fresh. local. yours.” and “your neighborhood market.”

To build momentum for the 2025 season, launching in late June, I led the development and execution of a vibrant marketing campaign designed to boost local visibility and community engagement. This included:

• A billboard campaign along key commuter routes

• Custom-designed tote bags to increase brand visibility and community pride

• Branded banners and on-site signage to enhance the market’s look and feel

• Brochures highlighting seasonal offerings, mailed to specific zip codes

• Magnets for vendors and visitors

• Digital and social media ads targeting local residents and tourists

• Public bus signage throughout Niagara Falls

• A branded photo library, capturing the people, colors, and energy of the market

• A range of print and digital marketing materials supporting long-term outreach

This project allowed me to merge design, storytelling, and strategy into one cohesive vision—one that reflects the authenticity and potential of a neighborhood market rooted in community.